Solar Store, Lucknow, India is into trading, manufacturing & consultancy activities offering renewable energy solutions since 2008. We started by offering 2 KW solar systems costing Rs 3 lakhs to meet the basic electricity requirements of a city home. People replied that they did not have Rs 3 lakhs to invest in solar and even if the money was available they would park it in a bank fixed deposit & use the interest earned to pay for electricity bills. We then converted a Maruti 800 into an electric car with a range of 60 kms (Rs 3 lakhs) and offered it along with 2 KW solar panels (Rs 2 lakhs) at a total cost of Rs 5 lakhs. This could save petrol costs in office commutes and also reduce electricity bill costs. However people were not willing to pay us Rs 3 lakhs as at this price level they would prefer buying from an established player.